Research and Planning: Film Poster Analysis One

Genre
-The poster shown is clearly advertising a horror/thriller film.
-The colours in this poster are a surprising contrast, the yellow text stands out clearly from darkness of a the rest of the image. The dark low key lighting however is still dominant in the audiences mind, as the image is sinister and the house in the background and the girl in the foreground seem to be clouded in shadows and mystery. Therefore the colours are clear in genre, the poster is advertising a horror film. 

Representation
-The woman in this poster is a young female who seems to be cautious, as she is put at the foreground of the poster she seems to be vulnerable to whatever lies in waiting in the house that is behind her.
-She seems to be looking behind you which gives us (the reader) the feeling that someone is behind us which creates a spooky and haunting feeling.
-As the females body isn't present we cannot tell her body language, however we can see that she is wearing a white vest top which shows she may be objectified in this film.


Media Language
-The close up of the victim is used to convey the characters emotion in order for the audience to get a feel of what the film is about, as she is not laughing or smiling we can tell it isn't a comedy. She looks frightened which shows the horror genre and element in the film. 
-The low key lighting presents the idea that this film has sinister elements and is going to be dark/twisted.
-The bold yellow font is standing out from the background, the stratchy underlining effect is quite scary and looks like it has been written by a ghost. 
-The long shot of the house helps to establish the scene and the way the trees envelop the house shows is it is quite hidden away from the rest of the houses, this is quite eerie and the person living in the house could be a social outcast and isolated.
Audience
-I think this poster is aimed at 16-25 year olds, both male and female as the female character seems to be objectified for the male audience but it may appeal to the female audience as it looks the type of horror film that groups of females would go to see together as they can relate to the character. 

Narrative
-The narrative is clearly shown through the images presented on the poster, the audience instantly recognise that danger is within that house and we see a dark figure in the window which shows us that whoever is in the house is the villain of the film, he seems to be looking out of the window at the female at the front thus presenting the idea that she is the innocent/victim in the film. 
-The image positioning suggests that she is being targeted in this film.